APT & Travelmarvel has launched its 2025 Worldwide Touring portfolio, bringing four exciting new destinations and a new touring style to market.
The programme, supported by a comprehensive 80-page print and digital brochure, is APT’s most comprehensive touring product to date.
Featuring the debut collection of five inspiring Small Group Journeys alongside the operator’s traditional and ever-popular group touring itineraries, APT now offers it all.
APT & Travelmarvel’s sales team will work closely with agents in the coming months, educating them about the unique selling points and key differences between Small Group Journeys and brand’s Escorted Tours.
Executing a campaign that includes a £50 Love2Shop booking incentive, training, sales tools, and marketing assets, APT will familiarise partners with the Small Group Journey proposition and help the trade to harness the full sales potential that touring can offer.
The team will also work to position the brand as the ‘go-to’ operator for escorted holidays, following the success of its brand building in the river cruise sector.
Updates and content will be available via APT’s Agent Club at here.
Small Group Journeys
APT has unveiled a brand-new way for its guests to tour from 2025; its inaugural collection of Small Group Journeys has been specially developed to offer a more intimate and immersive way of exploring for up to 16 likeminded travellers.
The carefully curated itineraries have allowed APT to expand into the new destination of South Africa for the first time, and reinstate operations in Sri Lanka, Japan and India back for the first time in many years.
APT tested the concept in April, pre-releasing details of two Small Group Journeys in India to garner feedback from the trade.
The reaction was extremely positive, and the experiential nature of the itineraries, meticulously designed to take travellers on an immersive tour that stimulates all the senses, was highlighted as the standout selling point.
