For the first time, Uniworld is releasing Ultimate European Journeys, a standalone 98-page brochure which brings together its European holidays of ten days or more.
The move comes in response to a 34 per cent year-on-year increase in UK guests choosing to add one of its luxury land or rail extensions to their holiday.
The brochure will give increased focus to the trips that combine Uniworld’s ultra-luxury river cruises with carefully curated land-based hotel stays and gold-standard train journeys, helping agents to articulate the depth and exceptional quality of these spectacular journeys.
It will also include itineraries that bring together two or more Uniworld cruises, for example Ultimate France, which connects Uniworld’s three renowned French cruises – Paris & Normandy, Burgundy & Provence and Brilliant Bordeaux – by first class high-speed rail and with seamless luggage transfer.
The brochure will also showcase a range of new extensions in destinations such as Biarritz, Interlaken, Lucerne and more. Hotel accommodation is of the highest standard, including the Mandarin Oriental Hotel at Lake Lucerne and the Hôtel du Palais in Biarritz, reflecting Uniworld’s ultra-luxury levels of comfort, service and attention to detail.
The new brochure comes as Uniworld also launches its main 2025 brochure – The Finest Luxury River Cruises – which brings together the entire worldwide collection across Europe, India, Egypt, Asia and the Peruvian Amazon.
Chris Townson, MD of Uniworld for the UK and Europe, said: “We want to help our valued agent partners capitalise on the growing trend we’re seeing for longer, more immersive, and more varied travel experiences.
“Our extensions are not just hotel nights tacked onto a cruise.
They are carefully curated and fully hosted itineraries offering iconic inclusions – such as seeing Da Vinci’s Last Supper before it opens to the public – and the same levels of luxury that our guests experience on board.
“This new standalone Ultimate Journeys of Europe collection, supported by the best product, service and team in the business, will enable our partners to offer their clients the trip of a lifetime.”
