For the newest instalment of its global “Peninsula Perspectives” brand campaign – which honours both the personal histories of its employees, and the distinctive cities around the world that it calls home – The Peninsula has released an uplifting film featuring Kam Tsui, a tenured team member at its flagship hotel with an iconic role as one of the hotel’s Peninsula Pages.
The spot aims to illuminate the legendary hospitality brand’s longstanding commitment to cultural exchange, and to facilitating that exchange through the sharing of meaningful experiences.
Kinship Beyond Words
A Page at The Peninsula Hong Kong for the past decade, Kam has greeted thousands of international guests to the iconic property, and to his home city. Despite being unable to hear or speak, his warm welcomes have made a lasting impression on visitors from all over the world. Prior to his participation in Peninsula Perspectives, however, Kam had never travelled himself.
The campaign offered Kam a singular opportunity to take a round-the-world journey, to visit the dozen cities where The Peninsula’s peerlessly elegant and luxurious hotels are located – and to document his encounters with these enchanting locales for the first time. During his travels, he was welcomed at each destination by fellow team members, who guided him on local adventures.
“For his many years with us, Kam has personified the profound connections that can be made between different people, with different backgrounds and ways of communicating,” said Gareth Roberts, Chief Operating Officer, The Hongkong and Shanghai Hotels, Limited, owner and operator of The Peninsula. “It made perfect sense to invite him to experience that sense of rapport on a grander scale.”
A Journey of the Senses
The film follows Kam’s adventures in these stunning destinations, where he marvels at magnificent sights like Japan’s Mount Fuji and Paris’s Eiffel Tower. He also uses his other senses to take part in each city’s distinctive cultural traditions: moving his body through the meditative, flowing motions of tai chi at The Temple of Heaven in Beijing; feeling a baseball connect with his bat in Chicago’s Les Miller Field; touching the vibrations of traditional Thai gong chimes in Bangkok.
No matter what new place he visits, Kam discovers that he is received as a member of the Peninsula family – with the same graciousness and courtesy that he has himself offered for so many years to guests in his hometown.
“Interacting with others from different places can be challenging, especially as a deaf person,” said Kam at the end of his journey. “But everywhere I travelled, I was met with sincere smiles and expressive body language, and invited to share experiences that made me feel welcomed and included. I have learned the world is a beautiful place, filled with warm-hearted people.”
About Peninsula Perspectives
In January 2023, The Peninsula launched its new global brand campaign as a way to pay tribute to its destination cities, and to the employees – ranging from baggage handlers and drivers to interior designers and chefs –who contribute to its hotels’ highly personal guest experience.
The campaign encompasses a series of video spots in which numerous Peninsula team members reflect, in their own words, about the personal journeys that led them to The Peninsula, and the relationships they have cultivated with the cities where they live and work. The campaign has also included a collection of print advertisements featuring photographed portraits of Peninsula team members poised in home-city locations that hold deep personal significance for them.
Kam’s film is the first Peninsula Perspectives instalment that portrays a journey through sensory exploration rather than voiceover narration.
The collected videos, portraits, and stories of The Peninsula Perspectives campaign can be seen on dedicated website, www.peninsula.com/perspectives.
